Posts

This is an archive of the 96 email messages I have sent to my weekly mailing list. Enjoy!

The Confidence to Triple Ad Spend

January 15, 2025

Tags: Marketing Conversion Rate

How a Cafe Can be More Persuasive

November 13, 2024

Tags:

YouTube Thumbnail Design - The Ultimate Guide to Persuasive Visuals

November 12, 2024

Tags:

$$$ vs $ – The New High and Low Price Signalling

November 6, 2024

Tags: Pricing

Enterprise B2B Saas

October 23, 2024

Tags: Conversion Rate Optimisation Email

How I’ve Used The Pratfall Effect

October 22, 2024

Tags: Experimentation

Text-Based Emails for Conversational Ecommerce

October 22, 2024

Tags: Conversion Rate Optimisation Email

Steven Bartlett’s Facebook Ads Test

October 17, 2024

Tags:

The Pratfall Effect

October 16, 2024

Tags: Biases UX Design

The Labour Illusion Effect

October 12, 2024

Tags: Biases

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Disclaimer: I talk about selling stuff on the Internet, I might slip up and tell you I’ve sold a lot of stuff, my results are not typical, the statement about me being kinda insane is almost true, nobody should listen to me ever.

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